How to use the new campaign wizard in Virally
By Alex Clifford | 9:35am 18/03/2013
We’ve simplified the campaign wizard in Virally, so that it’s uber-easy for you to create a campaign. Here’s how you can use it.
Case study: The £4 billion company built on content marketing
By Alex Clifford | 9:45am 12/03/2013
In terms of marketing case studies, they don’t get much better than this. Hargreaves Lansdown built a £4 billion financial services company with content marketing and marketing automation. There’s a lot they can teach us about how to nail your content marketing.
Seeding your valuable content
By Alex Clifford | 8:45am 28/02/2013
So you’ve created some valuable content. An ebook or white-paper which has taken eons to put together, and plenty of money as well. What now? How do you turn it into a lean, mean, lead-generating machine?
The best approach depends on how much money you are willing to spend and your social media reach.
Lean Content Marketing
By Liam Gooding | 1:58pm 18/02/2013
This post is the beginning of something bigger.
I want to be honest with you. By reading this post you’re now part of an experiment An experiment designed to test a hypothesis. So in the spirit of transparency, I’ll tell you what it is:
Marketers, publishers and entrepreneurs would like to spend less time producing valuable content while still achieving the same outcomes.
If that is true and there is a painpoint, requirement, demand, I have a solution that makes solves it. I’m going to explain, explore, discover Lean Content Marketing and how to apply it to your own business. Starting with a blog post. A short blog post too. Which may or may not grow into a larger blog post, or a blog post series – depending on how you, the reader, engage with this first experiment.
Blog more productively with these 7 tips
By Charlotte Varela | 4:54pm 07/02/2013
Blogging in a business can often be the bottom of your to-do list. You know you ought to do it. But you avoid it because it’s often unproductive. You get distracted, or bored while writing.
But with a few simple, yet powerful tips, you can get back to your blogging best!
Forget your sales funnel. Your customers are on fuzzy sales journeys.
By Alex Clifford | 9:45am 01/02/2013
Traditional marketing textbooks would say that every customer goes through the sales funnel. You start with prospects. Prospects become leads. Leads become customers. Customers equal money.
But I was reading Henneke at Enchanting Marketing and she made me rethink. Customers make their own sales journey. It can’t be tightly defined. With so much content out there, each customer makes their own squiggly journey before purchasing. They bounce around lots of different content.
Buying journeys are now less clear-cut, and more fuzzy. So what does this mean for your content marketing?
Tracking your content marketing is now more affordable
By Liam Gooding | 12:18pm 28/01/2013
Every business should be using content marketing. Tractor suppliers. Medical consultants. The tooth fairy (well, maybe not). But whoever you are… whoever you sell to… content marketing is the best way to do it.
So, you spend money on content marketing. But where does it go? How do you prove it wasn’t gobbled up by a swamp monster? How do you know who your content is prodding?
You can say wooly things like “it helps our brand” or “it boosts our profile”. But that is unlikely to wash with the gremlin known as your finance director. He doesn’t feel warm, fuzzy feelings like your potential customers, he’s a numbers guy.
If you’re going to seriously invest in content marketing you’ll have to justify it. You’ll have to show its ROI.
The news is – you can now track your content marketing from $49/month with Virally. You can also get Virally for free, if you’re a lite user.
Sponsored Hackathon
By Liam Gooding | 4:28pm 24/08/2012
We’re sponsoring a hackathon tonight in our hometown of Canterbury, Kent. Some of the best engineering minds in the South East will be converging on Fruitworks tonight to build, hack, break and drink beer.
If you’re in town, please come and stop by. We hope to see some cool idea’s emerge, and we’ll be using the opportunity to run some of our own experiments for new Virally innovations!