How are big brands using content marketing?
By Alex Clifford | 9:20am 05/12/2012
Like the Honey Monster needs Sugar Puffs, big brands need big appeal. Here’s a few examples of how big brands are creating sweet, sweet content that customers want.
Viral Marketing – Substance not Gimmicks
By Liam Gooding | 4:00pm 19/11/2012
Viral Marketing. Exciting. High impact. Gets the word out. Massive ROI’s. Maybe even an award and a fancy pants awards dinner for the whole marketing team.
Sounds great, right? Well, that depends. Having your marketing campaign ‘go viral’ sounds amazing, but it’s important that the message you send has some substance to it.
Forget gimmicks. Go for substance. Read More
How to make your free chapter download go viral
By Maggie Langley | 4:00pm 15/10/2012
So, you’ve written your book. Gold sticker for you. What? Nobody’s reading it? The truth is that writing the book is only the beginning. Publicising your book requires planning and perseverance. Make social sharing a key part of your book marketing plan. Read More