By Alex Clifford | 2:30pm 21/03/2013
A white paper is a bit like a conveyor belt. It moves people along from the uneducated, unaware stage to the sell-me-your-stuff-now stage. If you’re a B2B marketer, a white paper is a usually a must. Who should write them though? You? Your sales guys? A copywriter? Well… it depends on your time and budget.
By Alex Clifford | 10:30am 05/03/2013
If you’ve got pockets brimming full of cash – it’ll buy you a lot of ad-space. But if you’re just going to blindly throw it at content marketing, it probably won’t work.
Why? Because successful content marketing isn’t about money or budgets. It’s about love. Passion. Usefulness. People who create great content, really care about solving problems. They care about what they do. They love their jobs. They love their niche like a groundskeeper loves his stately manor. Read More
By Jasmine Henry | 10:25am 22/02/2013
When marketers talk TOFu, there’s a pretty good chance they’re not referring to that vegetarian protein. They’re talking about Top-of-the-Funnel (TOFu) content, information that’s mapped to the interests and needs of prospects who have just started looking for a solution.
96% of first-time visitors to your website aren’t ready to buy your product or service. They’re just looking for answers, which is why you need free content offers. They download your eBook, you nurture them into customers, and everyone goes home happy. Read on to learn some of the ways you can ensure your TOFu is unusually delicious.
By Liam Gooding | 2:36pm 12/11/2012
Your blog will fail without a content strategy. Fact. Period. Accept it, now let’s move on.
Why will your blog fail without a content strategy? You will fail to blog consistently. You will fail to blog for your target audience. You will fail to write with enthusiasm and your audience will sniff that out like a lingering expulsion on an airplane. If you don’t want your content to stink, it’s time to think. Read More
By Maggie Langley | 2:28pm 05/11/2012
Has content marketing been the topic of conversation in your marketing meetings for ages? A bit scared to get started implementing a content marketing strategy?
Stop yapping and get on with it.
We speak with a lot of business owners about content marketing. The biggest fear-inducing, feet-dragging reason for not progressing a content strategy is time. And we all know that time is money. Tick tock. Tick tock. Read More
By Maggie Langley | 4:00pm 15/10/2012
So, you’ve written your book. Gold sticker for you. What? Nobody’s reading it? The truth is that writing the book is only the beginning. Publicising your book requires planning and perseverance. Make social sharing a key part of your book marketing plan. Read More
By Liam Gooding | 3:07pm 10/10/2012
Consistently keeping up with your content strategy is hard. It takes focus. It takes determination. Hitting all of your angles with regular blog posts can be a big time drain on your day. On your week.
But blogging is easier when you know how to cut some corners. Here’s 10 easy to implement blog writing tips that I use. Implement these if you can, and you should start to notice your blogging output increase, and more importantly, your blog subscriber count with it. Read More
By Liam Gooding | 4:00pm 20/09/2012
You’ve made the decision to write a white paper. Good. You’ve chosen a topic that you think your audience will find useful and interesting. And you’ll be using that white paper to convince people to leave their contact details for future marketing.
So you’re going to want to make sure you get that topic right. Nothing is going to sting more than explaining why those 2 months of research and writing resulted in 8 downloads over a 6 month period, all because your paper topic missed the mark! Testing your white paper’s appeal before you start writing will improve your return on investment, make sure you get a ton of valuable leads, and prevent any humble pie consumption later! Read More