By Alex Clifford | 11:40am 10/01/2013
Without a content marketing strategy you’re like a headless monkey. You’ll run around, not knowing what to do and eventually tumble into a heap.
Only 38% of brands have a content marketing strategy according a report from Econsultancy. Which means that most CMOs are decapitated apes. Just kidding! But they’re running from one thing to the next, and not having goals for their content marketing.
You’re destined to go astray if you don’t organise yourself. Here’s 5 reasons why you need a content marketing strategy, and what you should put into it.
By Liam Gooding | 4:49pm 19/11/2012
If you’re strapped for time and the size of this blog post is already intimidating you like a crazy giant wolf-bear, then I’ll give you the short and skinny version and you can be on your way.
More than you already are doing.
For those of you who eat wolf-bears for breakfast, and who want to gorge on the guts of the full post, I’ll continue. Read More
By Liam Gooding | 2:41pm 01/10/2012
Whitepapers are awesome. Downloadable. High quality. Shareable. Printable. Evergreen. They’ve been the staple for lead generation amongst all the coolest content marketers for a few years, and yet I still keep coming across companies and organisations who aren’t using them!
So, excuse me if you’re one of the cool cats already using whitepapers to smash your lead generation. But for everyone else, here’s an overview of why and how to integrate whitepaper marketing into your digital mix. Read More
By Liam Gooding | 7:00pm 27/09/2012
At Virally, we live and breath content marketing. We understand that you might not. Whether you’re a novice or a marketing know-it-all, there’s a few Do’s and Don’ts that I live by, and I reckon they’re worth sharing.
I hate it when businesses entice me to signup to a mailing list or subscribe to an RSS feed with cracking content, but then I don’t hear any more from them. This is an example of poor content strategy. Creating a solid content strategy takes effort. Delivering a content strategy takes consistent effort and discipline.
This stuff isn’t hard. But it is essential. With these 10 helpful tips and warning flags, you can get it sorted. Turn the corner. Read More
By Liam Gooding | 4:17pm 07/08/2012
Among other cool benefits, Virally can help your campaigns ‘Go Viral’. One way we do this is helping users to tweet, post or share a status update pointing to your campaign.
When setting up a new campaign, you can decide if these updates should be Required, Optional or Disabled. If you choose required, the user will still be able to customise the message (apart from the URL) but if the user decides not to post the update, they wont receive the campaign reward and the lead process is aborted. Optional means it’s entirely upto the user – they can either post an update or hit the Skip button, and disabled means we don’t suggest an update at all.