By Alex Clifford | 9:15am 07/01/2013
See that spike? That’s what happened when one organisation integrated their content marketing leads into their Mailchimp email list.
They quadrupled their mailing list instantly. Going from 200 to over 800 subscribers. Are you making the same mistake?
By Charlotte Varela | 11:19am 21/12/2012
Facebook, Twitter, LinkedIn are helping businesses go from strength to strength, but only if you do it right. It can be difficult to strike a balance between being too formal or informal, too personal or not personal enough. So I thought I’d group together nine etiquette rules to help improve the social media experience for you and your audience.
By Liam Gooding | 4:10pm 31/10/2012
Creating quality content takes time. It downright sucks when you publish a blog or a video that you feel great about, only to discover it seemed to fall on deaf ears.
But all is not lost in your fight for a great ROI. With a bit of know-how and energy, you can easily win new traffic from old content. Read More
By Liam Gooding | 9:05am 24/09/2012
Have you spent much time in Linkedin Groups? If not, you’re missing a massive opportunity.
Ok, so you’ve joined Linkedin. You’ve sent and received invitations for people you know and people you’ve never heard of. You’ve maybe joined one or two groups, but you haven’t really participated much. Slam on those breaks. Stop right there. Before we go any further, you need to get a bit more active in your Linkedin Groups. It doesn’t need to take long, but trust me it’s important. Read More
By Liam Gooding | 7:00pm 23/08/2012
Designing the ultimate landing page for your campaign can mean the difference between a complete flop, or a viral campaign that spreads across the internet faster than a photo of Justin Bieber at a pool party.
There’s loads of things that you can do to improve your landing page, but there are a few fatal flaws that can guarantee the failure of your conversion rate. Lets take a look at the worst of the worst.