By Alex Clifford | 1:43pm 27/03/2013
What do you think content marketing is going to be like in 10 years time? It’s difficult to predict. But we can make our best guesses. And we’ll probably be more correct than studying tea leaves or peering into a crystal ball. After speaking to a few experts in the fields, they expect content marketing to grow and mature over the next decade. This means better content, better technology and you being in high-demand if you’re ahead of these trends.
Read More
By Alex Clifford | 10:30am 05/03/2013
If you’ve got pockets brimming full of cash – it’ll buy you a lot of ad-space. But if you’re just going to blindly throw it at content marketing, it probably won’t work.
Why? Because successful content marketing isn’t about money or budgets. It’s about love. Passion. Usefulness. People who create great content, really care about solving problems. They care about what they do. They love their jobs. They love their niche like a groundskeeper loves his stately manor. Read More
By Alex Clifford | 5:50pm 23/01/2013
Content marketing is something big brands are now getting to grips with. But few have done it as successfully as confused.com. The price comparison site has had a content marketing strategy since December 2009. It has one of the widest ranges of content with blogs, guides, infographics, games, apps, news, calculators, tools and videos.
Being such a fantastic example, we thought we’d interview confused.com’s Head of Content and PR, Sharon Flaherty.
Read More
By Alex Clifford | 11:40am 10/01/2013
Without a content marketing strategy you’re like a headless monkey. You’ll run around, not knowing what to do and eventually tumble into a heap.
Only 38% of brands have a content marketing strategy according a report from Econsultancy. Which means that most CMOs are decapitated apes. Just kidding! But they’re running from one thing to the next, and not having goals for their content marketing.
You’re destined to go astray if you don’t organise yourself. Here’s 5 reasons why you need a content marketing strategy, and what you should put into it.
Read More
By Alex Clifford | 9:15am 07/01/2013
See that spike? That’s what happened when one organisation integrated their content marketing leads into their Mailchimp email list.
They quadrupled their mailing list instantly. Going from 200 to over 800 subscribers. Are you making the same mistake?
Read More
By Alex Clifford | 9:20am 05/12/2012
Like the Honey Monster needs Sugar Puffs, big brands need big appeal. Here’s a few examples of how big brands are creating sweet, sweet content that customers want.
Read More
By Maggie Langley | 2:28pm 05/11/2012
Has content marketing been the topic of conversation in your marketing meetings for ages? A bit scared to get started implementing a content marketing strategy?
Stop yapping and get on with it.
We speak with a lot of business owners about content marketing. The biggest fear-inducing, feet-dragging reason for not progressing a content strategy is time. And we all know that time is money. Tick tock. Tick tock. Read More
By Maggie Langley | 2:55pm 18/09/2012
Have you ever been to the mountains in Winter and noticed how the Pine trees stay green? Other types of trees lose their leaves during the cold winter months and stand naked and exposed to the elements. Evergreen trees look beautiful all year round. They never age. You want your content to be Evergreen. You want it to always look fresh.
Content that is not evergreen will die out as time moves on. So, how do you make sure that your content stays evergreen. Well, the answer is simple, you need to create content that will not die too quickly. If you choose content that is responding to something in the news, it’s going to quickly seem old and irrelevant. However, if you write a blog article that teaches someone how to do something, that content will be useful this year or next year or the year after that. You are looking for topics that won’t date.
Read More
By Liam Gooding | 9:14am 13/09/2012
So, you’ve decided it’s time to kick off your content marketing strategy by writing an ebook. You’ve decided the topic. You grab a cuppa. Sit down to start writing when you see an email that simply can’t be ignored. Tomorrow. You’ll start on it tomorrow. You say that everyday.
Deciding to use an ebook to capture contact details, using Virally of course, is a smart move. Torturing yourself with guilt about not writing your ebook is unnecessary. The answer is simple. Crowdsource your ebook.
Read More
By Maggie Langley | 6:00pm 12/09/2012
We have more tools than ever to reach our targets with marketing messages. All of this choice obscures the clear path to the marketing mix that best helps achieve our marketing goals.
When you doubt whether you are on the right marketing path, remember the
content marketing maxim.
Be the work horse, not the pushy pig.
Read More
