By Alex Clifford | 1:43pm 27/03/2013
What do you think content marketing is going to be like in 10 years time? It’s difficult to predict. But we can make our best guesses. And we’ll probably be more correct than studying tea leaves or peering into a crystal ball. After speaking to a few experts in the fields, they expect content marketing to grow and mature over the next decade. This means better content, better technology and you being in high-demand if you’re ahead of these trends.
By Alex Clifford | 2:30pm 21/03/2013
A white paper is a bit like a conveyor belt. It moves people along from the uneducated, unaware stage to the sell-me-your-stuff-now stage. If you’re a B2B marketer, a white paper is a usually a must. Who should write them though? You? Your sales guys? A copywriter? Well… it depends on your time and budget.
By Alex Clifford | 9:35am 18/03/2013
We’ve simplified the campaign wizard in Virally, so that it’s uber-easy for you to create a campaign. Here’s how you can use it.
By Alex Clifford | 1:59pm 14/03/2013
Recently a lot of people have compared Pay With a Tweet to Virally. So we thought we’d write this article to explain the differences.
Both share your content with social networks
The idea behind Pay with a Tweet and Virally is viral sharing. Lets say you have an ebook you want to get it to as many people as possible. Then you’d use Virally or PWAT to let people share your content.
We both get people to make social network updates. Like the one below.
But Virally is more focused on marketers and businesses
In short, Virally is focused on marketers. And therefore has more features. We designed it for people who use their ebooks (and other valuable content) as a marketing tool.
By Alex Clifford | 9:45am 12/03/2013
In terms of marketing case studies, they don’t get much better than this. Hargreaves Lansdown built a £4 billion financial services company with content marketing and marketing automation. There’s a lot they can teach us about how to nail your content marketing.
By Alex Clifford | 10:30am 05/03/2013
If you’ve got pockets brimming full of cash – it’ll buy you a lot of ad-space. But if you’re just going to blindly throw it at content marketing, it probably won’t work.
Why? Because successful content marketing isn’t about money or budgets. It’s about love. Passion. Usefulness. People who create great content, really care about solving problems. They care about what they do. They love their jobs. They love their niche like a groundskeeper loves his stately manor. Read More
By Alex Clifford | 8:45am 28/02/2013
So you’ve created some valuable content. An ebook or white-paper which has taken eons to put together, and plenty of money as well. What now? How do you turn it into a lean, mean, lead-generating machine?
The best approach depends on how much money you are willing to spend and your social media reach.
By Alex Clifford | 9:45am 01/02/2013
Traditional marketing textbooks would say that every customer goes through the sales funnel. You start with prospects. Prospects become leads. Leads become customers. Customers equal money.
But I was reading Henneke at Enchanting Marketing and she made me rethink. Customers make their own sales journey. It can’t be tightly defined. With so much content out there, each customer makes their own squiggly journey before purchasing. They bounce around lots of different content.
Buying journeys are now less clear-cut, and more fuzzy. So what does this mean for your content marketing?
By Alex Clifford | 5:50pm 23/01/2013
Content marketing is something big brands are now getting to grips with. But few have done it as successfully as confused.com. The price comparison site has had a content marketing strategy since December 2009. It has one of the widest ranges of content with blogs, guides, infographics, games, apps, news, calculators, tools and videos.
Being such a fantastic example, we thought we’d interview confused.com’s Head of Content and PR, Sharon Flaherty.
By Alex Clifford | 11:40am 10/01/2013
Without a content marketing strategy you’re like a headless monkey. You’ll run around, not knowing what to do and eventually tumble into a heap.
Only 38% of brands have a content marketing strategy according a report from Econsultancy. Which means that most CMOs are decapitated apes. Just kidding! But they’re running from one thing to the next, and not having goals for their content marketing.
You’re destined to go astray if you don’t organise yourself. Here’s 5 reasons why you need a content marketing strategy, and what you should put into it.