The benefits of business blogging are really quite clear in today’s 27/7 always on connected world. Consumers are asking questions to Google and social networks and expecting to find the answers every time and in general they are. The question is are they landing on your site or a competitors?
Trying to find great content through a Google search or through social media feeds is often difficult, especially when you want to find something different. Below are two of my favourite ways to find content.
Digital marketing has a variety of platforms on which to advertise, but it’s often hard to find the ones where your audience hangs out. I am going to tell you how to find your relevant audience.
Send Out Surveys
Surveying your existing customers is an often overlooked method of research, but is one of the most useful. Using something like Survey Monkey and sending them within your marketing emails is quick and easy to do. Ask questions about Social Media, but whilst they’re already doing the survey, you may as well add questions to see what your customers would like to see from you. Don’t forget to add an open comments box as often can provide you with valuable feedback about your business.
Monitor Your Competitors
Where do your competitors have profiles? But more importantly, what are they most active on? An easy way to find where your audience is is by keeping a close eye on your competitors social media.
Don’t Just Stick To Social Networks
When people think of Social Media, they think of Facebook, Youtube, Linkedin, Twitter etc, but there is so much more than that! Social Bookmarking sites like StumbleUpon and Delicious are great ways to drive targeted traffic to your website. They supply relevant content to their users so your audience is genuinely interested in your content.
Search for forums that are relevant to your market. Being an active member on a forum is not only a free form of marketing, it also helps you interact with your audience and can provide valuable information to help you grow your business. Many businesses don’t think to post on forums, but by answering questions and joining in discussions you can put a voice to your brand and get your message heard on untapped platforms.
Using video in your content marketing strategy is not only effective but it can also be low cost. The world of video is such a crowded space so small businesses need to think about their mission and what the story that you want to tell. Video is by far the simplest way to do this.
By creating a short informative video your customers can get to know you or your product in detail.
According to new research carried out by Twitter, 82% of their users will watch a video on the platform, with 41% confirming they turn to Twitter to discover new video content.
Below I will explain the different types of videos you can create.
We held one of our Introduction To Content Marketing Course’s last Thursday, and it was a huge success. With business owners from the local area networking over wine and nibbles and learning about the digital world. For those who couldn’t make it we do have a have an eBook covering the topics discussed. (click below)
This month, David and I were teaching content marketing through blogs. We covered the basics with what content marketing is and how to get started with blogging.
Joining us for the video side of things, we had Mike Hacker from HaxMedia covering The Power Of Video In Marketing. Here are some pictures of the evening below:
Presentations from the evening are also available, contact me for details.
In the world of small business and one man bands, it is often hard to keep finding new content to keep your audience engaged. But never fear, I’m here to tell you how to make the most out of your content.