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Why marketing is more important than sales

By David Shaw | 3:02pm 28/08/2014

salesandmarketing1

Touchy subject this one, but one i feel compelled to address.

I firmly believe that marketing companies and agencies have an amazing opportunity to be had in the near future and this is because marketing is more important than sales.

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Why good content is not enough

By David Shaw | 5:36pm 31/07/2014

content

The internet has changed many things from destroying and creating entire industries to changing the way we live our lives.

One of the things that has changed the most and yet most small business owners are yet to understand is how the buying process has changed.

We now have access to an unlimited amount of information and that has lead to people researching everything they buy.

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ROI for content marketing

By David Shaw | 4:14pm 22/07/2014

roi

That old debate of Return on investment (ROI) will get applied to everything and anything in business and rightly so. Business owners and investors alike are not in their fortunate positions without asking these kinds of questions daily.

So as a modern marketer sometimes a lot of what we do does not directly lead to sales per action we take.

This is why lots of business owners struggle with social media and content marketing.

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New feature – Email Notifications

By David Shaw | 2:27pm 21/07/2014

 

 

emailnotification

Its exciting getting a lead right? Someone who maybe is interested in learning more about your product or service.

You want to jump on it right away like a fish on a hook right! Well with this in mind the next feature of Virally is about to Launch.

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What is a lead really?

By David Shaw | 4:06pm 10/07/2014

leadgen

I struggle with the term lead. Its value is very much dependent on a number of factors.But what exactly is a lead? Is a lead someone who has expressed an interest in your company or product? Or is it more than that, someone with buying intent?

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The Transparent and Honest Economy

By David Shaw | 11:31am 28/05/2014

honest

The Transparent and Honest Economy

Its all changed is what we are being told almost at every event. And it has, the internet is not just a passing phase its here and its disrupted entire industries and its going to continue to do so. We all know this and we as consumers have taken advantage of being connected to the fire hose of information available to us. There is more than we could possibly consume. Any yet as business owners it seems nothing has changed. This is not just small businesses but large ones too with a few exceptions.

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Virally is back with a bang!

By David Shaw | 1:17pm 23/05/2014

bang

It’s been a while but in the background the Virally team have been hard at work understanding what people liked about the software and where we could make it even better.

For those that have not used Virally before it solves a common challenge that businesses of all sizes face with content marketing and lead generation.

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New Wizard Campaign is LIVE

By David Shaw | 11:11am 20/05/2014

Tapping away on a keyboard

 

Its finally arrived the first step in the new Virally roll-out.

We have listened to your feedback and understood that you wanted a simple easy wizard to create your campaigns.

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Ready to Launch

By David Shaw | 10:45am 07/05/2014

virallynew

So it has been a long time coming but we are about to launch the latest version of Virally.

We have been working really hard in the background to understand what our clients want from the system and we have focussed on simplicity.

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How the buying process has changed.

By David Shaw | 4:28pm 22/04/2014

buying

The internet has changed many things about our lives and none more so disruptive that the way we now purchase pretty much anything.

We used to rely on sales people and trade shows in the B2B world to learn about the latest and greatest.

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