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Business Blogging The Master Class

By David Shaw | 10:15am 22/06/2015

blog-writing-service


The benefits of business blogging are really quite clear in today’s 27/7 always on connected world. Consumers are asking questions to Google and social networks and expecting to find the answers every time and in general they are. The question is are they landing on your site or a competitors?

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Content Marketing Workshop Amazing Offer

By David Shaw | 11:03am 18/06/2015

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My Top 2 Apps For Content Sourcing

By Kelly Culver | 11:05pm 16/06/2015

My Top 2

Trying to find great content through a Google search or through social media feeds is often difficult, especially when you want to find something different. Below are two of my favourite ways to find content.

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Where Is Your Audience?

By Kelly Culver | 1:03pm 15/06/2015

Where Is Your Audience-

Digital marketing has a variety of platforms on which to advertise, but it’s often hard to find the ones where your audience hangs out. I am going to tell you how to find your relevant audience.

Send Out Surveys

Surveying your existing customers is an often overlooked method of research, but is one of the most useful. Using something like Survey Monkey and sending them within your marketing emails is quick and easy to do. Ask questions about Social Media, but whilst they’re already doing the survey, you may as well add questions to see what your customers would like to see from you. Don’t forget to add an open comments box as often can provide you with valuable feedback about your business.

Monitor Your Competitors

Where do your competitors have profiles? But more importantly, what are they most active on? An easy way to find where your audience is is by keeping a close eye on your competitors social media.

Don’t Just Stick To Social Networks

When people think of Social Media, they think of Facebook, Youtube, Linkedin, Twitter etc, but there is so much more than that! Social Bookmarking sites like StumbleUpon and Delicious are great ways to drive targeted traffic to your website. They supply relevant content to their users so your audience is genuinely interested in your content.

Search for forums that are relevant to your market. Being an active member on a forum is not only a free form of marketing, it also helps you interact with your audience and can provide valuable information to help you grow your business. Many businesses don’t think to post on forums, but by answering questions and joining in discussions you can put a voice to your brand and get your message heard on untapped platforms.

 

A Quick Guide To… Video Marketing

By Kelly Culver | 6:12pm 11/06/2015

 

A Quick Guide to.....

Using video in your content marketing strategy is not only effective but it can also be low cost. The world of video is such a crowded space so small businesses need to think about their mission and what the story that you want to tell. Video is by far the simplest way to do this.

By creating a short informative video your customers can get to know you or your product in detail.

According to new research carried out by Twitter, 82% of their users will watch a video on the platform, with 41% confirming they turn to Twitter to discover new video content.

Below I will explain the different types of videos you can create.

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Introduction To Content Marketing Course + FREE eBOOK!

By Kelly Culver | 12:54pm 02/06/2015

We held one of our Introduction To Content Marketing Course’s last Thursday, and it was a huge success. With business owners from the local area networking over wine and nibbles and learning about the digital world.  For those who couldn’t make it we do have a have an eBook covering the topics discussed. (click below)

Adarna Books 2007 (1)

This month, David and I were teaching content marketing through blogs. We covered the basics with what content marketing is and how to get started with blogging.

Joining us for the video side of things, we had Mike Hacker from HaxMedia covering The Power Of Video In Marketing. Here are some pictures of the evening below:

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Presentations from the evening are also available, contact me for details.

5 Free Tools To Use When Marketing A Business

By Kelly Culver | 12:29pm 27/05/2015

top 5Toolsapps

It’s a lot easier to market your business when you have handy tools, and believe it or not, some of the greatest tools are free.

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Keywords…. Keywords Everywhere! But How And Why?

By Kelly Culver | 1:25pm 21/05/2015

Keywords... Keywords Everywhere!

Keywords are an essential part into getting your content found on search engines, but it’s difficult to know what keywords are relevant in your industry and how to use them.

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Ways To Recycle Your Old Content

By Kelly Culver | 5:44pm 20/05/2015

RECYCLE (1)

In the world of small business and one man bands, it is often hard to keep finding new content to keep your audience engaged. But never fear, I’m here to tell you how to make the most out of your content.

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How To Source Images For Social Media Posts

By Kelly Culver | 5:54pm 19/05/2015

How To Source Images

The best way to get more views on a post or tweet on Social Media is to add an image. This gets the post seen in the noise of our audiences timelines.

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