By Alex Clifford | 1:43pm 27/03/2013
What do you think content marketing is going to be like in 10 years time? It’s difficult to predict. But we can make our best guesses. And we’ll probably be more correct than studying tea leaves or peering into a crystal ball. After speaking to a few experts in the fields, they expect content marketing to grow and mature over the next decade. This means better content, better technology and you being in high-demand if you’re ahead of these trends.
By Alex Clifford | 2:30pm 21/03/2013
A white paper is a bit like a conveyor belt. It moves people along from the uneducated, unaware stage to the sell-me-your-stuff-now stage. If you’re a B2B marketer, a white paper is a usually a must. Who should write them though? You? Your sales guys? A copywriter? Well… it depends on your time and budget.
By Alex Clifford | 9:35am 18/03/2013
We’ve simplified the campaign wizard in Virally, so that it’s uber-easy for you to create a campaign. Here’s how you can use it.
By Alex Clifford | 1:59pm 14/03/2013
Recently a lot of people have compared Pay With a Tweet to Virally. So we thought we’d write this article to explain the differences.
Both share your content with social networks
The idea behind Pay with a Tweet and Virally is viral sharing. Lets say you have an ebook you want to get it to as many people as possible. Then you’d use Virally or PWAT to let people share your content.
We both get people to make social network updates. Like the one below.
But Virally is more focused on marketers and businesses
In short, Virally is focused on marketers. And therefore has more features. We designed it for people who use their ebooks (and other valuable content) as a marketing tool.
By Alex Clifford | 9:45am 12/03/2013
In terms of marketing case studies, they don’t get much better than this. Hargreaves Lansdown built a £4 billion financial services company with content marketing and marketing automation. There’s a lot they can teach us about how to nail your content marketing.
By Alex Clifford | 10:30am 05/03/2013
If you’ve got pockets brimming full of cash – it’ll buy you a lot of ad-space. But if you’re just going to blindly throw it at content marketing, it probably won’t work.
Why? Because successful content marketing isn’t about money or budgets. It’s about love. Passion. Usefulness. People who create great content, really care about solving problems. They care about what they do. They love their jobs. They love their niche like a groundskeeper loves his stately manor. Read More
By Alex Clifford | 8:45am 28/02/2013
So you’ve created some valuable content. An ebook or white-paper which has taken eons to put together, and plenty of money as well. What now? How do you turn it into a lean, mean, lead-generating machine?
The best approach depends on how much money you are willing to spend and your social media reach.
By Jasmine Henry | 10:25am 22/02/2013
When marketers talk TOFu, there’s a pretty good chance they’re not referring to that vegetarian protein. They’re talking about Top-of-the-Funnel (TOFu) content, information that’s mapped to the interests and needs of prospects who have just started looking for a solution.
96% of first-time visitors to your website aren’t ready to buy your product or service. They’re just looking for answers, which is why you need free content offers. They download your eBook, you nurture them into customers, and everyone goes home happy. Read on to learn some of the ways you can ensure your TOFu is unusually delicious.
By Liam Gooding | 1:58pm 18/02/2013
This post is the beginning of something bigger.
I want to be honest with you. By reading this post you’re now part of an experiment An experiment designed to test a hypothesis. So in the spirit of transparency, I’ll tell you what it is:
Marketers, publishers and entrepreneurs would like to spend less time producing valuable content while still achieving the same outcomes.
If that is true and there is a painpoint, requirement, demand, I have a solution that makes solves it. I’m going to explain, explore, discover Lean Content Marketing and how to apply it to your own business. Starting with a blog post. A short blog post too. Which may or may not grow into a larger blog post, or a blog post series – depending on how you, the reader, engage with this first experiment.
By Charlotte Varela | 4:54pm 07/02/2013
Blogging in a business can often be the bottom of your to-do list. You know you ought to do it. But you avoid it because it’s often unproductive. You get distracted, or bored while writing.
But with a few simple, yet powerful tips, you can get back to your blogging best!